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Chinese kitchen electricity consumption new trend
Currently, some manufacturers of kitchen appliances launched fume machines, gas stoves,
cabinets and disinfection kits products, which the market response was very good,
consumers buy sets gradually gained a trend. However, because of serious homogeneous
electrical products, many manufacturers in the package design has not really input to the
development of kitchen appliances sets of restrictions.
Swiss companies in the kitchen, on the basis of increased electrical Sanjiantao high-grade
stainless steel sink and taps two products, kitchen electric products achieved basic
Wujiantao portfolio. Kitchen to call Wujiantao maximize meet consumer needs while also
making the purchase of kitchen equipment display more simple, one-stop shopping will truly
enjoy.
Wujiantao products truly meet consumer demand. First, after-sale more broken. In addition
to kitchen equipment outside can display a fully responsible manufacturers, consumers need
not go here and there, a telephone solve all the problems. Followed by the price benefits.
Sets of product characteristics is packaged products more abundant, Xingjiebi becomes.
Wujiantao products from a factory production can be achieved absolute professionalism,
product quality and technology content industries can achieve the advanced level, and one
of five manufacturers of products for far less than the profits of many manufacturers Shan
goods for profit, the result is that consumers have real benefits. Is again purchase
convenience. Many consumers do not need secret, or preferably to a place can purchase
building materials market with products to buy, need not waste too much energy about
installation, truly facilitate home. Finally, industrial designs, integrated sets of
kitchen manufacturers in the design of each product is not a simple concept, but from the
overall perspective of each product and the perfect combination of the kitchen with
professional appliances manufacturing capacity for building materials such as kitchen
space shortage deficiency, forge the best product mix.
Current domestic product owners can produce Wujiantao also very small, but we can say
definitely that there will be a large number of enterprises will soon launch products
sets, to the extent possible, so that consumers can reap more benefits.
Sweden, the brand positioning
The ultimate goal is to brand positioning in the minds of consumers receive a favourable
position. To achieve this goal, we must consider the needs of target consumers, the focus
of research from product attributes to consumers.
Switzerland, a nationwide survey conducted channels dealers and consumers, and thus draw
three conclusions : First, consumers buy kitchen appliances is the ultimate goal of health
and fashion. Second, on the basis of brand name products into the Xingjiebi. Third, the
consumption trend is to buy packages. According to the conclusion, Switzerland, decisive
positioned itself as the "kitchen sets environmental experts call".
There are two brand positioning based, first, the market breakdown, and the other is
consumer psychology. "kitchen appliances" itself is a breakdown of the
electrical market. Market breakdown of the necessary steps is the establishment of brand
names, in the context of sub-markets large enough to be clear, obvious visual and was
recognized by consumers standards, and broken down market be large enough not to be too
specific breakdown by the future development of a troubled enterprise. We see many more
brands of a single product as it started, it will position itself with a unified product.
The ultimate consumer brand awareness is limited to the product category. In contrast, the
"kitchen appliances packages environmental experts" as provided sufficient space
for future development. Kitchen appliances are essentially four major pieces : fume
aircraft, tanks, gas stoves and disinfection cabinets; 4 small pieces : microwave ovens,
Diancilu, dishwasher, and cooking utensils. The vigorous development of small electrical
kitchen appliances so that we see the extension of product range and speed up product line
breadth is positive, that is not the type of kitchen appliances business type than large
appliances, the development prospects of unquestionable.
From the perspective of consumers psychological positioning products to be purchased in
order to satisfy the interests of consumers. Based on the conclusions of the first study
-- consumer health and fashion to the purchase of kitchen appliances, as long as at this
point a consumer resonance, Switzerland, on the development of logical. To this end, the
company sent product design personnel, factory technicians, sales personnel for the new
product innovation activities to address "environmental protection products and
packages extension" of the two design manufacturing. In all staff efforts, the
company successfully improved for all products, each product has been able to provide
consumers with at least one environmental health characteristics, and identified a new
category of sets that year.
Swiss channel planning,
Chinese market in the world market known as a cause of that. Channels is a necessary means
of linking factories and consumers, the current situation of China's market is essentially
determined Chinese enterprises still rely on marketing channels, marketing channels and
not to separate all completed sales. Therefore, a reasonable planning competitive channel
model, developing more advanced channel policy is the top priority kitchen electricity
enterprises grow in size and strength.
Currently most of the kitchen appliances channels include two : First, the traditional
home market and building materials market. Second, emerging and specialty electrical
wholesalers son.
Are there any one industry and the mainstream market is the main market hours. The
so-called mainstream market is the industry shaped the initial formation of a more
centralized place, and in such mainstream operating in the market is only a small number
of well-known brands, the general positioning than higher. On kitchen appliances speaking,
the mainstream market is a target group of customers to accept new things some of the
high-income groups. This part of the most high-end consumers in consumer pyramid, the
number is relatively small. Traditional home shopping, have some landmark nature of a
business building, focused on the mainstream brand cigarettes here, and with the rise of
new channels model, a well-known home shopping centers become mainstream brands spot.
Similarly, any one industry reach a certain stage of development, as product cost
reduction and increasing levels of consumption, will be a large number of low purchasing
power of the main consumer group, they will account for the industry's market share more
than half of this part of the customer groups in the consumer brand identity on the basis
of considerations Xingjiabi. This determines the main markets model will be high-grade
construction materials market and various forms of stock-based.
From a national market analysis shows that the domestic kitchen is a polarization of brand
development trends, on the one hand, such as Haier efforts to make its own channel is the
high-end mainstream market is smashed together with the constant development of new
products to enhance the overall product line prices, the use of high-altitude advertising
channels with the mainstream market model shopping centers and high-grade son to continue
along the road of structural development officer; On the other hand, can only make its own
brand other brand positioning sink to the main market, using its own brand has formed a
certain visibility, to build stores system. However, since there is no brand of kitchen
electricity power status for the high-grade stainless steel sink and taps two building
materials products, the building materials market development in a very limited product
line is not enough broadband channel operators to profit.
Switzerland, on the one hand, efforts to promote the development of retail systems, using
their own machines and water supplies, two single absolute rapid approach of building
materials market, a clear position in the main market, sales and profits for the balance;
Acting on the other hand a strong system with the development and growth of specialty,
improve after-sale services, seeking to establish its own after-sale services in the core
competitiveness. At the same time, human development refined decoration, active display
matching operations, and strive to be the best display business partners.
Sweden, experience is a good marketing terminals
Now consumers are very calm, not like years ago impulse, we must brand, but also
Xingjiebi. And how to build and brand-building between Xingjiebi find the most reasonable
balance is the important link marketing terminals. Lack of transparency in market
circumstances, a reasonable price system planning is not difficult, difficult in the end
to the establishment of a genuine brand experience for consumers.
There are unique shops selling system terminals and experience of terminal building
manual, the use of unified image of the department to disseminate Shui, healthy and thick,
and heavy, and highly noble connotation brand personality, and spiritual dimensions of
consumer interaction for a simple consumer behaviour enrichment and happy to serve as a
loyal Switzerland, disseminators, Let a hundred brands traditional sedimentation consumer
culture.
In Switzerland, terminal system, always seeking details of the pursuit of perfection
embodied the spirit of the brand, humanization to do here is not to be just talking and
some originality details ahead with the Swedish brand consumer distance further reduced.
Switzerland emphasized more focused marketing, or at different times on different
bottlenecks, sometimes products, sometimes positioning, sometimes terminal, as long as it
focused on the overall rise here, not here to the strategy is simple. Simple strategy
proved to be effective, Switzerland, the rapid development of both history as well as now,
is tomorrow.
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