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Business Help: China Business Portal - 90% of the World's Top Corporations came to us. We've got the Amazing Connections and Business
Understanding B2B - Business to Business: |
| By 2005, The B2B Industry is expected to grow to US$8 Trillion ! |
| Is your company ready to win ? |
| E-commerce is revolutionizing the way we do business. And one of the hottest sectors is B2B (business to business) e-commerce. |
| As its phenomenal growth in the Global market place attests, those who are implementing B2B strategies are enjoying dramatic cost reductions, increased efficiency, and the opportunities to capture lucrative new markets. But these opportunities are not without risk, and prudent managers require incisive information to create B2B strategies that will work for their companies. |
| Understanding B2B is a practical resource for leaders, managers, and consultants who want to lead organizations or institutions through all aspects of electronic B2B assessment, implementation, and expansion. |
| Let understanding B2B become your key to unlocking the power of new processes, new technologies, and new ways of thinking in Electronic business-to-business |
The B2B Foundation |
| The roots of business-to-business electronic commerce stretch back a long way, but the real foundation was laid with the establishment of the electronic data interchange (EDI) standard and the development of electronic funds transfer (EFT) technology i the 1960s and 1970s. For all the innovations in networking and electronic commerce in the decades since then, EDI and EFT remain the foundation of the electronic business-to-business relationship. |
The Supply Chain |
| The supply chain has long been the central
business-to-business commercial relationship. However, with the adoption of electronic
commerce technologies in manufacturing and distribution, the relationship is rapidly
changing. Along with the advantages of shorter cash-to-cash cycles and freater efficiency, e-business have to face a whole range of new challenges; supply chains are growing longer, production and distribution cycles are becoming compressed, customers are demanding built-to-order products. the key to success is integration, and though new technologies like XML promise to make that easier, supply chain participants are finding that integration's more than just a question of technology. |
Business in the Material World - E-Logistics |
| At some point, the supply chain runs
headlong into the real world. It's the point where electronic commerce becomes logistics,
where the supply chain is no longer about moving bits of data around a network, but
becomes a matter of moving real products and material to real customers in the real
world. Unfortunately, it's also the point where the chains is most likely to break down. Nevertheless, the same electronic commerce technologies that have created a crisis for customer fulfillment are part of the solution. Meet e-logistics from today. |
The Global Village: Virtual Trading Communities |
| Electronic commerce changes everything. The traditional adversarial relationships between competitors are giving way to collaborative market building; the regid, linear interactions between companies, their suppliers, and clients are becoming multifaceted and diffuse. This new business paradigm is embodied in virtual trading communities and e-marketplaces, the digital kasbahs of electronic commerce. |
The Integrated Enterprises: ERP and Core Integration |
| Electronic Commerce has placed new demands on the enterprise. To play in the supply chain, you have to be quick, agile and responsive. Orders have to move efficiently from the front end to the back without interruption. Electronic commerce seems to demand enterprise integration, but many enterprise managers are wondering if it's all really necessary. Is enterprise resource planning the IT panacea, or is the cure worse than the disease ? |
The Information Supply Chain |
| The hard truth is that a supply chain is only as good as the information that supports it - and information is everywhere in electronic commerce. It can make you more competitive and more intelligent, and it can help you serve your customers better than your competitors can. Information can make you a better business person; you only have to know where to find it, how to analyze it, and where to apply the intelligence. That process is the information supply chain, and it's the real backbone of business-to-business electronic commerce. |
In-House or Outsource |
| What do you do best ? That's one of the key questions of E-commerce, and it's behind one of the most profound changes in business infrastructure in more that a century. And if you know what you do best, what part of the business can you do without? A whole new industry of application service providers has begun to answer that question, by offering an outsourcing option for almost every IT and E-commerce operation. |
Security |
| The Internet can be a wild, unruly
neighborhood, and if you want to do business there, you have to be prepared to take
certain precautions. The tools are all in place. Security technology is effective, proven, and mature. However, security is not just a technological issue. It's also a question of planning, policy, and procedure. And, at the end of the day, the thing that's really going to save your company's bacon won't be the latest, greatest security system, it will be the knowledge and intelligence you put into its application. |
E-business Law and Policy |
| If you're going to play the E-commerce game, you have to know the rules. The governments and courts in most of the industrialized world have taken a special interest in business on the Internet. Washington has identified E-commerce and the national information infrastructure as a major national priority. However, E-commerce is, almost by definition, global business, and with much of the rest of the world pulling ahead of the United States with policies and legislation tailored to the new economy, most of the rules of the game are still up in the air. |
But Wait! There's More |
| Change happens. And in the world of
E-commerce, change can happen very quickly. The challenge is to be able to adapt to change
and maintain a competitive edge. Unfortunately, that may be easier said than done, and the science of change management has become an on-going necessity. Picking technological winners can be even more difficult, until, that is, you separate the hype from reality. |
Re: Case Study - |
Ways to Market Yourself and Your Small Business: |
| All too often, the idea of marketing makes even the most fearless fledgling entrepreneur uncomfortable. |
| Nevertheless, it's one aspect of running a business that you need to understand and to use wisest in order to survive. |
| What does marketing mean to you ? |
| Most people think advertising, glossy ad campaigns on TV and in national magazines, or you think that the boys (and girls) on Madison Avenue have cornered the market on ways to get customers, you can take heart from the ideas and anecdotes you'll find in these pages. |
| Not only will you find the nuts and bolts of publicity, advertising, networking, and the other components that make up marketing, you'll also discover hundreds of innovative ways that small business owners just like you have made their business prosper. |
| You don't need a degree in marketing to sell your business effectively. In fact, you're probably able to sell it better than a professional because you know your business best. |
| Sometimes professional marketers get struck in a herd mentality. |
| Perhaps they've all been reading the same textbooks on marketing strategies for the big, rich and powerful corporations that have little relevance for the average small-business owner. |
| And, curiously, innovative thinking is often absent from the big agencies and corporations that have ideas in this page is small - and medium-size businesses across the country that have had to cope with limited money and time. |
| Most important, you bring to the selling of your business the passion that can't be bought with even the biggest ad budget. |
| Just as no one else will handle your customers the way you will, you're the best person to promote your business because no one is going to care about your business as mush as you do. |
| I hope that this page will give direction to your own creative drive and provide a framework upon which to build the kind of advertising, publicity, and marketing that's right for your business. |
| The best way to use this page is to browse through the points to read about the myriad ideas that have worked for others. |
| Many of these ideas may have already occurred to you. |
| You may even have tried some with varying degrees of success. Others may be completely new for you - and sometimes might appear to be a little crazy - but they frequently do work. |
| If you're already slogged through the tedious aspects of getting a business up and running, then I guarantee that this will be the fun part. |
| The only limitations you have are the ones you set yourself. And if even just one if the ideas in this page works for you then the modest investment you've made today will pay back many times. |
| So have fun and get out there and market your business. |
Developing Your Marketing Plan: |
| Getting Started |
| Refining Your Marketing Plan |
| Your Marketing Budget |
| Scheduling |
| Testing Your Idea |
| Give It Time! |
Marketing Materials: |
| Content |
| Selecting the Style and Tone of Your Marketing Materials |
| Designing Your Marketing Materials |
| Your Brochure |
| Your Business Card |
| Other Ideas |
Getting Publicity: |
| Press Kits |
| Selecting Your Angle |
| Choosing Your Media Contacts |
| Pursuing the Press |
| Follow-up Calls to the Media |
| Press Conferences And Media Events |
| In Print / On the Air |
| Other Ideas |
Direct Mail: |
| How to Write a Direct Mail Piece That Sells |
| How to Design a Direct Mail Piece That Sells |
| Mailing Lists |
| Getting Creative with Direct Mail |
| Direct Creative with Direct Mail |
| Direct Marketing on a Budget |
| Cooperative Direct Marketing |
| Using Direct Mail Incentives |
| Timing Your Mailing |
Advertising: |
| The Best Medium for Your Message |
| Your Advertising Budget |
| Writing and Designing Your Ad |
| Print Advertising |
| Radio Advertising |
| Television Advertising |
| Outdoor Advertising |
| Cooperative Advertising |
| Other Forms of Advertising |
In-House Promotions: |
| Sales And Promotions |
| Special Events And Serves |
| Cooperative Marketing |
| Designing Your Store |
| Marketing on
the Internet: Since 1995, use of the internet as a business marketing tool has gone through the roof; for small-business people, there's almost no way to ignore it as a way to gain exposure for your business. A lot of attention has been paid to the potential of the internet as a way to make money. Amidst all of the information, however, one
thing is for sure: You can't just toss a Web Page up and wait for the orders to pour
in. At this stage of the game, the internet offers novelty and represents yet another way for people to get information. Many big business pour thousands of dollars
into the development of their web pages, and then get most of their satisfaction from the
fact that they appear to be a technologically hip company. The good news is that by combining traditional marketing methods with some high-tech techniques, your web page can do more than stand as a bits-and-bytes version of your paper marketing materials. Before you spend the time and money to establish a presence on the World Wide Web, you should be clear about your intentions. Many businesses have jumped onto the web either because everybody else was doing it. So consider your reasons for going on-line and whether it will be worthwhile intrinsically to you, at least in the near future. Beware of companies that sell advertising space on the Web or other internet sites and inform you that your ad will be able to reach thirty million people. I don't know of any sites that generates that much traffic, and besides, that audience is usually spending a lot less time at any one site than they would with another form of media. You're better off spending the money to develop your own web site. Though many businesses are rushing headlong into establishing web pages, if you're just getting your feet wet in cyberspace, start small with just an E-mail address through one of the on-line services. You can then expand your own presence by advertising in an established electronic shopping mall until you become familiar with some of the nuances and subtleties of using the Internet. |
| Marketing Yourself Through E-mail |
| Your Web Site |
| Establishing Links And Cooperative Marketing with other Web Sites |
| Marketing Yourself as an Expert On-Line |
| Internet Advertising |
| Market Research On-Line |
| Special Events: |
| Holidays And Seasonal Events |
| Seminars Ad Workshops |
| Community Events |
| The Details |
| Props |
| Other Ideas |
| Trade Shows: |
| Preparation And Planning |
| At the Show |
| Following Up After the Show |
| Working With Current Customers: |
| Creating Current Customers |
| Getting Information About Your Current Customers |
| Marketing to Current Customers |
| Treating Your Customers Like Royalty |
| Keeping Your Customers Happy |
| Keeping Track of Your Current Customers |
| Working the Phones: |
| Getting Ready |
| Sales Calls |
| Checking in by Phone |
| Uncrossing the Wires: The Technical Side |
| 800 and 888 Toll-Free Numbers |
| Other Ideas |
| You Are Your Own Best Marketing Tool: |
| Customer Service |
| Networking |
| Getting New Business |
| Growing Your Business |
| Cooperative Marketing |
| Common Sales |
| Doing Good |
| Unique Ideas: |
| Introducing Your Product to Market |
| Selling Your Product |
| Packaging Your Product or Service |
| Customer Service |
| Market Research |
| Market a Good Impression |
| Your Employees |
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